Mpression
Our proprietary mobile ad serving platform Mpression is the driving force behind our mobile advertising offering. At its heart is a sophisticated but user-friendly media planning tool. This enables advertisers to easily plan and create campaigns across our network of premium publisher sites, targeting segments of the publisher's database by demographics, handset type, operator, and many other factors.
Mpression also offers advertisers access to a host of innovative rich media formats, including application sponsorship, interstitials, real-time dynamic ad insertion, and our iSlide creative treatment.
Mpression allows publishers and advertisers to report against real-time data that provides deep analytics into performance. Key metrics include page impressions tracked through to conversions, detailed click actions across our rich media formats and user engagement.
Advertiser
Advertisers and agencies utilising our ad serving platform Mpression, will have access to unprecedented amounts of near real-time data that they can use to plan and buy across the 4th Screen premium publisher network.
Advertisers and agencies alike will be able to drill deep into data across handsets, traffic sources and geography, and filter across these parameters to ensure higher campaign success rates.
Publisher
Generate revenue from premium brands and maintain higher rates through Mpression's premium ad network. Be visible to brand advertisers, not hidden within a blind network.
Plus benefit from our new rich media ad formats and attract premium advertisers with bigger budgets and secure higher CPC's & CPM's. And get access to real-time data about your site performance and get visibility on your revenue over any given time period.
Licensing
Mpression is available via three licensing models, Managed Service, ASP (Application Service Provider) and Enterprise Solution, therefore fully flexible and scalable to all business types, sizes and sectors globally.
