Advertiser
Advertisers and agencies utilising our ad serving platform Mpression, will have access to unprecedented amounts of near real-time data that they can use to plan and buy across the 4th Screen premium publisher network. Advertisers and agencies alike will be able to drill deep into data across handsets, traffic sources and geography, and filter across these parameters to ensure higher campaign success rates.
Online Reporting
Generates reports that are easy to read and interpret covering campaign site, site section, all broken down by device and traffic source.
Formats
Get better results and increased interactions from our new formats developed specifically for Smart Phone devices such as the iPhone and Android handsets. Our innovative iSlide format presents the advertiser with a host of interaction touch points such as:
- Touch to Call
- Touch to SMS
- Touch to App Store
- Touch to Location
- Touch to Video
Media Planning
For the first time agencies and advertisers can see near real-time performance data from across the 4th Screen network of sites.
Advertisers and agencies are able to research, plan and buy using real quantitative data. Plus drill deep into data based on filters such as device, geography, time of day and traffic source to fine tune your targeting and campaign requirements.
