Mpression™ is an advanced mobile banner Ad-serving engine for WAP advertisers and publishers, offering full online campaign management and efficient online reporting.

Mpression™ supports all major mobile internet technologies including (wml, xhtml, chtml) and is fully integrated with Mobile Interactive Groups CRM, CMS and Billing Engine.

The product is offered as a licensed solution or fully managed service including trafficking and campaign optimisation.

The 4th Screen Advertising team offer a fully managed end to end service ensuring campaign optimisation, including Sales, Billing and Technical Integration.

ADVANCED TARGETING

Time based:

• Time of day / Day of week / Before and after date

Location based:

• Country / Continent / Language

Handset / Operator based:

• Target handsets based on model and manufacturer
• Optimise user experience by operator targeting

Device based capability & functionality:

• Screen Size / Ringtone support / Video support / Java / Symbian games support

ADVANCED FEATURES

Pricing:

• Allows CPM (Cost per Thousand) or CPC (Cost per click) pricing (Dependent on Publisher)

Weighting:

• Adjust weighting and probability of banner rotation

Capping:

• Cap impressions or clicks
• Cap frequency, managing the reoccurrence of banners served to each user