Rich Media Formats
We are committed to innovation in mobile advertising. We believe innovation creates impact, so we have developed a number of eye-catching, engaging mobile advertising formats.
Application sponsorship
Sponsorship deals allow brands and advertisers to benefit from extra value in addition to just measuring clicks. They allow for more impactful creative formats and bespoke campaigns; that set them apart from their competitors. Sponsorships also create a subtle endorsement of the advertiser brand by the trusted publisher site, giving greater traction to the advertiser call's to action within the app, a leading to greater engagement with the app's users.
Interstitials
These are full-screen advertisements that appear when the user clicks on a link, in-between the page they were on, and the page they were heading to. As such, they have much greater impact than a traditional banner ad, due to the size and the context of the ad.
iSlide expandable banners
Our iSlide format for iPhone applications and mobile websites can be viewed on the iPhone or iPod touch, and expands a regular banner to fill almost the whole screen, creating massive impact and huge engagement.
iSlide has multiple calls to action:
- Touch to call - Touching the link initiates a call to the brand.
- Touch to app - Where touching the link takes the user directly through to the App Store to download the application being advertised: Our ad serving platform Mpression can track post-click downloads, enabling advertisers to closely monitor ROI.
- Touch to video - Brings up a video clip which a movie company might use to show a trailer.
- Touch to location - Pulls up a map showing the user their current location, and highlighting the advertiser brand's closest retail outlets.
- Touch to AR - Brings up an Augmented Reality display which shows the user where the brand's closets outlets are. When the device is laid down flat, the display is converted to a map view.
Dynamic ad insertion
Mpression can insert and update ads in real-time, enabling airlines to advertise last-minute deals, bookmakers to update their odds, or any brand to target consumers with relevant, real-time offers and promotions. This is facilitated through the dynamic feed built into Mpression.
We are delighted to be working with 4th Screen to leverage the potential of Shazam in helping pioneering brands like O2 connect with our users in a relevant and engaging way. There is a perfect fit between Shazam's consumer base of music fans and the objectives of the O2 Priority campaign. The use of rich media and highly targeted campaign messages results in an engaging and rewarding experience for Shazam users. This is a first for us and we will be taking this model and new ad formats to other markets.
Shazam
Telmap5 was designed to fully support advertising through application banners, sponsored search results and sponsored points of interest displayed on maps. In order to bring the complete end to end solution to both operators and advertisers, Telmap partnered with 4th Screen Advertising, who already holds several exclusive sales agreements with leading mobile operators as their preferred mobile advertising partner.
Telmap
Young people are constantly communicating while on the go, and mobile phones play a critical role in their social lives. We anticipate excellent results from our partnership with 4th Screen Advertising, especially considering eBuddy's year-on-year mobile IM growth rate of 235% and the more than 8 million unique mobile users per month utilizing eBuddy's mobile IM service.
eBuddy
