Imagine you could have a personal assistant to manage your mobile advertising campaign. Someone who could find the perfect ad placement and the right audience at just the right time. Welcome to the world of AI-driven programmatic advertising. In this article, we’ll explore how AI is optimizing programmatic advertising for mobile, and showcase some case studies that prove its effectiveness. Understanding Programmatic Advertising Definition of programmatic advertising Programmatic advertising is the automated buying and selling of online ad inventory. It streamlines the process by using software to purchase digital ads, making it faster and more efficient than traditional methods. Importance … Continue reading AI and Programmatic Advertising: A Mobile Perspective