Imagine you could have a personal assistant to manage your mobile advertising campaign. Someone who could find the perfect ad placement and the right audience at just the right time. Welcome to the world of AI-driven programmatic advertising. In this…
Think of digital marketing like a massive party where personalized mobile advertising is the life of the party, thanks to AI. Sure, we’ve always liked the idea of showing mobile users ads that feel personal. But AI? It’s the game-changer…
AI and Mobile Advertising: An Overview Artificial Intelligence (AI) has become a cornerstone in mobile advertising. AI’s capabilities to learn and adapt have made it possible to transition from broad, generic advertising to an experience that is personalized for each…
Advertisers need to know the best way to connect with consumers, and these days people are increasingly using their mobile devices. Research shows there are now 5.16 billion unique mobile users worldwide and growing at an annual rate of 2.5…
Mobile advertising has a supply and demand side. The supply side is made up of publishers, demand comes from the advertisers, and mobile ad networks bring both sides together. A Mobile Ad Network essentially serves as the middleman in the…
