Kajabi Review: Pricing, Features, Pros and Cons

Updated: March 9, 2021

There has been a lot of buzz surrounding Kajabi as a valuable tool for business owners everywhere. This Kajabi review will focus on the practical uses of this platform as well as the pros and cons of Kajabi from the point-of-view of users.Kajabi review

This article will also tackle the different Kajabi app features and Kajabi benefits, and how this tool compares with rival platforms like Clickfunnels and Squarespace.


What is Kajabi?

Kajabi is an all-in-one content management system (CMS) which allows digital course creators and knowledge builders to create, market, and sell products and services online. Kajabi gives you all the tools you need to start and manage a knowledge business.

You can easily create digital products with your content, such as Kajabi courses and Kajabi quizzes. Apart from course creator features, you can create a website with Kajabi and use its sales and marketing tools to monetize your content quickly and easily.

Since Kajabi already gives you all the tools in one platform for your business to thrive, your job is to get these tools to work for you by creating the best possible website.

Here are some examples of Kajabi courses to inspire you:

Wellness Courses

The wellness and self-care industry is booming, especially given the current high-stress situation we are going through. Sancri Healing founded by Sandra Gijsbers from the Netherlands has been helping her clients find their higher selves through personal development courses.

With Kajabi, Gijsbers uses free wellness content and ebooks for marketing and lead generation. Opt-ins then receive paid promotions from her wide array of services, including basic self-healing courses as well as Reiki teaching courses ranging from EUR30 to EUR300.

Music Courses

Another type of course you can create and market through Kajabi is music. The Jane Cavanagh Flute School is a prime example of sharing your musical talents with the world.

Jane Cavanagh, a music teacher, has expanded her reach worldwide by using Kajabi to take her lessons online and accessible globally. The site includes video mini-lessons and free offerings which she uses as sales funnels to get people to enrol to The Flute Academy.


Equipped with just an iPhone and a ring light, people can now create films and documentaries. This democratization of TV and movies means the sharing of knowledge in filmmaking can be passed on through online courses.

ICY Productions is just one of many enterprising groups offering courses for budding filmmakers. They seek to empower people to create compelling content with just basic equipment at their disposal.

As a sales funnel, they have a free mini-course about filmmaking gear and a step-by-step tutorial which acts as a two-pronged marketing tool. First, it includes a list of equipment linked to affiliates which gives them commission for each sale. Second, it encourages viewers to sign up to The iPhone Film School which is a paid course comprising 7 lessons, an FAQ, plus extra videos.

Kajabi User Reviews: Pros and Cons

You never really know the strengths and weaknesses of a tool until you use it. To help us pinpoint the benefits as well as the disadvantages of Kajabi, we’ve compiled the pros and cons from Kajabi reviews on Reddit, G2, and Capterra.


On Capterra, most users praised the framework for funnels, the simplicity of the email automation, and database management system.

One user wrote that content creators will love Kajabi’s “many features and functionalities.” In another review, the user shared that the tool has cut their monthly expenses by half because they don’t have to pay for multiple platforms.

Translator Johanna E. thinks Kajabi is perfect for online courses. She shared that since she publishes courses regularly with VAs handling the bulk of admin tasks, the platform makes it easier for her to delegate and train them on one tool instead of 5 separate ones.

G2 users, meanwhile, appreciated the Kajabi mobile app since it allows their members and subscribers to easily access materials through their mobile devices. Other pros mentioned include easy setup and user-friendly interface.


Some Kajabi issues highlighted in review sites are price, Kajabi integrations, customer service, and limited features in email marketing. Redditor THNQninjas wrote that Kajabi is “fantastic” but expensive. Similarly, a review on G2 said that you have to upgrade your plan just to get standard features on similar platforms.

On Capterra, a user mentioned customer service issues, sharing that they struggled “to get a straight answer” from Kajabi when they had trouble with the build. A G2 review mentioned that they wish it were easier to integrate Kajabi with third party tools. When it comes to email automation, users find it “a bit limited at the moment.”

Kajabi Features: Pros and Cons

Since Kajabi is marketed as an all-in-one tool, here’s a breakdown of Kajabi features divided into pros and cons.


  • The step-by-step framework for uploading webinars and video courses is helpful for beginners and users who are not tech savvy
  • Kajabi email automation allows you to automatically send marketing campaigns depending on the actions they take (e.g. after completing an assessment or if they register to an event)
  • Kajabi funnels include six customizable frameworks for getting easy opt-ins and sales: Freebie, Sales Page OVO (Opti-in, Value, Offer), Product Launch OVO, Zoom Webinar OVO, Free Book OVO, and Coaching Campaign OVO
  • Create a Membership Portal to offer exclusive content or services
  • Analytics including sales, affiliate, and marketing reports gives you an overview on your business performance
  • Over 500+ third-party integrations, including Zapier, MailChimp, and Drip


  • Kajabi blogging features can be confusing or limiting for some users familiar with more robust blogging platforms like WordPress
  • Kajabi pricing is another deterrent to people as it can be more expensive than other tools
  • Kajabi mobile app does not include features for instructor
  • Limited customization for the assessment feature
  • Lacks course accreditation
  • The pages for sales and product offerings can be confusing

How much does Kajabi cost?

Kajabi cost is usually the point of contention among current and potential users. Kajabi monthly cost is $149 for Basic plan, $199 for Growth, and $399 for Pro with annual Kajabi plans at 20% off: $119/mo (Basic), $159/mo (Growth), and $319/mo (Pro). You can check updated Kajabi pricing on their website.

Each plan gets you a 14-day Kajabi free trial to get used with the platform and whether or not this fits your needs. There is also a 30-day Kajabi refund if you cancel within 30 days from your first payment.

These are the three Kajabi plans and their inclusions:

kajabi pricing

Kajabi Alternatives

Many business owners use Kajabi to run their e-commerce sites as well as their marketing efforts, but though this strong marketing tool promises a suite of features, it may not be the best match for you.

Perhaps you’re looking for more blogging features, a more mobile-friendly platform, or more sophisticated analytics. We’ll help you find a suitable Kajabi alternative.

Kajabi vs Kartra

Kartra’s pricing starts at $99/month. Kajabi’s strength is primarily a marketing tool tailored for marketing and selling online courses. On the other hand, Kartra is a marketing platform with features for memberships and online courses.

Where Kajabi excels is in their unlimited video hosting via Wistia, webinar funnels and visual sales pipeline creator. Meanwhile, Kartra has a wider range of landing pages with 200+ landing page templates, a better affiliate management system, sales tax handling, and better email automation.

Kajabi vs Thinkific

Thinkific only offers core features for course creation, while Kajabi includes a myriad of features as an all-in-one content and marketing system. For that reason, Thinkific is much cheaper at $39/month.

Thinkific’s quiz creation tool supports more advanced features like bulk imports and question banks. It also has better compliance features and bulk selling features.

Kajabi vs Clickfunnels

Clickfunnels pricing starts at $97/month. Unlike Kajabi which is an all-in-one for creating and marketing online courses, Clickfunnels is primarily a sales funnel builder.

Compared to Kajabi, Clickfunnels has more funnel types, supports more payment methods, more sophisticated lead generation tools, and an option to share funnels with other users.

Kajabi vs Podia

Podia, at $39 a month, is not only cheaper compared to Kajabi, it also offers unlimited courses, marketing emails, and customers. Podia is also more beginner-friendly with a simple and straightforward interface.

Podia may be better for new content creators, but Kajabi has more advanced and sophisticated features for established professionals looking to upgrade their knowledge centers.

Kajabi vs Squarespace

In terms of recall, Squarespace has a leg up. At just $12 a month, it’s a steal. However, at the most basic plan, Squarespace is really just a hosting site with a handful of mobile-friendly templates for websites and basic metrics.

While web-building is easier with Squarespace, it does not offer much in the way of sales funnels and marketing. You may need to purchase add-ons or use another platform for your pipelines.

Conclusion: Is Kajabi Worth It?

Kajabi is a great tool for professional content creators looking for an all-in-one platform for their knowledge business. Although the blogging feature could be better, some users have suggested using WordPress with a separate subdomain as a workaround if you need something more robust.

Overall, Kajabi is worth a try for entrepreneurs looking to sell online courses and grow their membership efficiently. The 14-day trial provides ample time for interested users to explore the platform and get acquainted with the myriad of features through free Kajabi tutorials.

Kajabi Frequently Asked Questions


Does Kajabi do webinars?

Yes, webinars and events are part of the content creation features of Kajabi. The step-by-step framework guides you in uploading video courses and webinar creation. You can schedule these helpful webinars and similar content to your users.

In addition, the Zoom Webinar OVO begins with registration as a landing page. Users can opt-in or sign up to the webinar, then it goes to a confirmation page showing the date and time of the webinar.

Does Kajabi have a scheduler?

Kajabi does not have a built-in scheduler, but you can integrate third-party schedulers in the platform like Acuity, Book Like a Boss, Calendly, etc.

Does Kajabi host websites?

Yes, Kajabi plans come with secure, unlimited hosting for the user’s digital content. The platform uses excellent servers and networks for maximum reliability and speed.

Does Kajabi integrate with Shopify?

Yes, Shopify integrates with Kajabi easily with just a few steps and no coding needed. You can also use Zapier to automate information-sharing between Shopify and Kajabi.

Does Kajabi integrate with WordPress?

Yes, you can integrate Kajabi with WordPress using integration tools like Zapier, Stargate365, and Automate.io. This integration allows you to combine the robust and flexible features of WordPress with Kajabi’s sales, marketing, and automation tools.

How much does Kajabi cost?

Kajabi pricing starts from $149 a month for the basic plan with a 20% discount if you sign up for an annual plan. Growth plan is $199/month and Pro plan is $399/month.

Is Kajabi free?

Kajabi is not free, but they do offer a 14-day free trial and a 30-day money back guarantee.

Why is Kajabi so expensive?

Kajabi is expensive because it has all the features needed to build, market, and sell online courses. The full suite of features is intended to pull all relevant tools into one place, so you don’t have to pay for other services.

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